Great Wedding Advice

Be upfront about your budget

Trust us, this will save you headaches (and heartbreaks) later. Before you even make that first phone call or fire off that initial e-mail, know what you can afford. That will rule some florists out of your price range right off the bat, and you won't waste your time or a florist's with a consultation that leads nowhere.  Giving your florist a dollar amount also means they can suggest workarounds if that elaborate ceremony arch you have your heart set on just doesn't match up with your bottom line.   That way, when your florist is designing and dreaming up concepts for centerpieces and installations, they'll know what's feasible and can find places to cut back, if necessary, to achieve it.

Go beyond what's trendy

Pinterest is great for gathering inspiration and for communicating your style to your florist,  but if you really want a look that's cool and different, allow your floral pro to express his or her creativity.   There's a real opportunity to take the overall design beyond what's in fashion and create something timeless that feels tailored to the couple specifically, A little trust, too, goes a long way.   Give your florist the freedom to create without parameters.  If you've found someone that suits your aesthetic then you can relax knowing that that person will be sure to get the best and most beautiful seasonal blooms for you.

Embrace a palette—to a point

Setting, and sticking to, a color scheme is a great way to make sure your wedding looks chic, cohesive, and pulled together. And having swatches of your shades at the ready is super-helpful when shopping for bridesmaids' dresses or picking out your table linens.   But when it comes to things found in nature, a little flexibility is key to keeping your sanity.   It's great to keep a general palette in mind to guide the look of your arrangements, but don't fret too much about the difference between Pantone shade 17-5641 and 17-5642.   Each year—each week, even—blooms will change in hue depending on rain, sun, and soil conditions, and a good florist can work with that to still give you the overall look you're after.

Understand that product availability can shift

Your florist has many talents, but manipulating the weather isn't one of them.  The seasons change of their own accord, and just because it's 'always spring somewhere' doesn't mean their peony seasons overlap.  We can go to great lengths to procure a specific bloom, pulling from any number of resources, and still come up short.  Talk through a Plan B with your florist so you still can get the look you want even if your favorite flower isn't available.

Be smart about where to save and where to splurge

As a money-saving gesture, we often advise brides to have their coordinators move their ceremony arrangements into the reception—after all, that pretty ceremony backdrop would be equally smashing set behind the cake table.  But not everything benefits from a second life.   Because when you plop a bridesmaid's bouquet in a vase, it just looks like … a bouquet in a vase!  Instead, try using tons of votive candles, supplemented by small clusters of flowers down the length of the table, to make an impact without breaking the bank.

Kendra Cunningham


Kenilworth, Il 60043



         A special event floral design company on the North Shore